The federal government has been urged to resuscitate the Rebranding Nigeria Project market research findings as deliberate measures to attract Foreign Direct Investment (FDI).
Professor Mohammed Abubakar Mawoli of the Ibrahim Badamasi Babangida University, Lapai in Niger State made the call in a lecture delivered at the main campus of the university yesterday.
In the lecture titled; “Valueism for Sustainable National Development: The Role of Marketing and Entrepreneurship,” the don emphasised the need to rebrand the country.
He said,”This can be actualised by identifying and including very friendly investment hubs across the country and featuring them in the new rebranding project.”
He further recommended that the enabling business environment that could reduce the cost of doing business and stimulate medium and small business growth should be provided by government.
Professor Mawoli added that this could be done through strategic industrial estate and business hubs development plans and implementation.
He said it would include building or renewal of specialised industrial markets and business hubs, while stressing the need for provision of dedicated electricity supply networks through the national grid and provision of alternative mega renewable energy sources to such hubs.
The vice chancellor of the university, Professor Mohammed Hadi Sulaiman, explained that the topic of the 24th inaugural lecture had vindicated the management of the institution’s enthronement of the role of marketing and entrepreneurship.
“These two concepts have changed the direction of the national economy. Many universities have keyed into these with a lot of successes,” he said.
