Ecobank, AFC, Soto Partner to Grow Creative Industry

Ecobank Nigeria Limited in partnership with the African Finance Corporation (AFC) and Soto Gallery has organised a 10-day +234Arts, an international arts exhibition designed to drive growth of the creative industry.

Speaking on the exhibition which commenced last week Friday, and will run till the end of the month, Managing Director and Regional Executive, Ecobank Nigeria, Bolaji Lawal, said: “the creative industry is an essential driver of economic growth, well-being, and global connectivity. We will continue to invest in the potentials of our young people for a brighter future for Nigeria as a country.

“Specifically, we have invited emerging and ‘un-galleried’ Nigerian Artists to participate in this international art exhibition, as they stand to gain wide reaching exposure that would enhance their works.

“Un-galleried artists” typically refer to artists who don’t have representation or exhibition opportunities through traditional art galleries. 

These artists usually face challenges in gaining exposure and selling their creative work.

“For us and other sponsors, this fair is dedicated to nurturing and uplifting the growing art industry in Nigeria by providing a platform to support emerging artists and encourage increased interest in art acquisition – thereby contributing to the growth and prosperity of the local art sector and giving it international recognition.”

Speaking on details of the exhibition, founder, Soto Gallery and Curator +234 Art Fair, Mrs. Tola Akerele, said: “+234Art Fair is a 10-day exhibition starting on Friday 22nd March through the 31st, at the Ecobank Pan African Centre (EPAC) 2,000 square meter exhibition centre. It is expected to attract Nigerians from all walks of life, Africans and non-African resident in Nigeria, top government officials, policy makers, and members of the diplomatic corps and art enthusiasts across the globe.

“The fair is dedicated to nurturing and uplifting the burgeoning art industry in Nigeria by providing a platform to support emerging artists and encourage increased interest in art acquisition, thereby contributing to the growth and prosperity of the local art sector and its international recognition. This maiden edition takes the thematic direction of ‘A New Heritage’ and is designed to serve as a melting pot of artistic creativity from different strata of the society.”