ECOWAS Trains Staff On Trade Promotion Tools

The ECOWAS Commission, in collaboration with the International Trade Centre (ITC), the Nigerian National Export Promotion Council (NEPC) and the European Union, have commenced training of management staff  on business creation methodology and trade promotion.

The  training under the West Africa Competitiveness Programme (WACOMP), which kick-started on January  23-27, 2023 at the NEPC headquarters Abuja, is being held at  the executive secretariat of the ECOWAS TPO Network in Abuja to help sharpen skill of staff in trade promotion.

President of the ECOWAS Trade Promotion Organizations (TPO) Network, Dr Ezra Yakusak, ED/CEO of NEPC, while addressing participants at the training workshop stated that the workshop would help to  strengthen collaboration among member states and build regional value chains.

He called for improvement of regional trade flows in order to  foster  greater participation of regional businesses across value chains.

The ECOWAS  president noted that the training will equip front-line management staff in the states to assist export-ready companies  participate in trade promotion events such as trade missions, trade shows, inward trade missions and Business-to-Business (B2Bs) events.

On behalf of Mrs Massandje TOURE-LITSE, ECOWAS commissioner for Economic Affairs & Agriculture, the Ag. Director of Trade, Kolawole SOFOLA, highlighted the importance of promoting trade using the right instruments.