• Hausa Edition
  • Podcast
  • Conferences
  • LeVogue Magazine
  • Business News
  • Print Advert Rates
  • Online Advert Rates
  • Contact Us
Saturday, August 2, 2025
Leadership Newspapers
Read in Hausa
  • Home
  • News
  • Politics
  • Business
  • Sport
  • Health
  • Entertainment
  • Opinion
    • Editorial
  • Columns
  • Football
  • Others
    • LeVogue Magazine
    • Conferences
    • National Economy
  • Contact Us
No Result
View All Result
  • Home
  • News
  • Politics
  • Business
  • Sport
  • Health
  • Entertainment
  • Opinion
    • Editorial
  • Columns
  • Football
  • Others
    • LeVogue Magazine
    • Conferences
    • National Economy
  • Contact Us
No Result
View All Result
Leadership Newspapers
No Result
View All Result

Elon Musk Unveils Linda Yaccarino As New Twitter CEO

by Leadership News
2 years ago
in News
Share on WhatsAppShare on FacebookShare on XTelegram

 

Advertisement

 

Tesla CEO and Twitter owner, Elon Musk, has named Ms Linda Yaccarino as the new chief executive officer (CEO) of the microblogging site.

Yaccarino is the former advertising chief at NBCUniversal.
She will resume work at the social media platform in about six weeks.

The confirmation came after NBCUniversal said Ms Yaccarino was leaving “effective immediately”, after 12 years with the media company.

RELATED

Engineers Offer Action To Achieve Low-Carbon Solutions

Engineers Offer Action To Achieve Low-Carbon Solutions

1 minute ago
IE Sustains Electricity Supply With Commissioning 15 MVA Injection Substation

IE Sustains Electricity Supply With Commissioning 15 MVA Injection Substation

2 minutes ago

Musk had posted on Thursday night that he had found a new CEO for Twitter but did not reveal the identity.

Musk, who bought the social media platform last year for $44bn, had been under pressure to find someone else to lead the company and refocus his attention on his other businesses, which include electric carmaker Tesla and rocket firm SpaceX.

Musk said he would remain involved at Twitter as executive chairman and chief technology officer.

At NBCUniversal, Ms Yaccarino oversaw roughly 2,000 people, and was involved with the launch of its streaming service.

According to BBC, Ms Yaccarino joined the company in 2011, after 15 years at Turner Entertainment and has been credited with bringing the network’s ad sales operation into the digital future.

She will bring to Twitter a rich background in advertising, which the social media company relies on to make money and which has dropped sharply since Mr Musk’s takeover.

“If Twitter are looking to monetise better than they have been, then that would be the place to start and Linda would be the ideal person to make that happen,” said Claire Atkinson, chief media correspondent at Business Insider, who has followed Ms Yaccarino’s career for two decades.

“She’s the kind of person that I can imagine Elon Musk needs,” Ms Atkinson added. “She won’t be rolled over.”

Many big companies halted their spending on Twitter in the weeks after Mr Musk took charge, concerned about how their brands might be affected by changes he was making.

Musk immediately fired thousands of staff, including people who had been tasked with dealing with abusive posts.

He has also overhauled the way the service authenticates accounts, charging for blue ticks in a move critics said would facilitate the spread of misinformation.

Mr Musk has acknowledged “massive” declines in revenue, though he told the BBC last month that companies were returning.

At an advertising conference last month, where Ms Yaccarino interviewed Mr Musk, she reminded him of the challenges he faced winning the industry’s trust.

“The people in this room are your accelerated path to profitability,” she said. “But there’s a decent bit of sceptics in the room.

“There’s people who cannot separate, they’re challenged by separating, the man, his opinions and the microphone he now owns.”

Ms Yaccarino’s departure had appeared to take NBCUniversal by surprise. On Thursday the firm had told news outlets that she was busy preparing for an upcoming conference.


We’ve got the edge. Get real-time reports, breaking scoops, and exclusive angles delivered straight to your phone. Don’t settle for stale news. Join LEADERSHIP NEWS on WhatsApp for 24/7 updates →

Join Our WhatsApp Channel




SendShareTweetShare
Previous Post

NGO Donates Computers, Others To Inmates In Suleja Correctional Center

Next Post

How To Withdraw Money From Pocket Option

Leadership News

Leadership News

You May Like

Engineers Offer Action To Achieve Low-Carbon Solutions
Business

Engineers Offer Action To Achieve Low-Carbon Solutions

2025/08/02
IE Sustains Electricity Supply With Commissioning 15 MVA Injection Substation
Business

IE Sustains Electricity Supply With Commissioning 15 MVA Injection Substation

2025/08/02
Customs CG Approves Promotion Of 357 Junior Officers
Business

Customs Begins Migration To Authorised Economic Operator Scheme

2025/08/02
Private Sector Jobs Hit 21-month High On Strong Business Activity
Business

Private Sector Jobs Hit 21-month High On Strong Business Activity

2025/08/02
Many Injured In Rivers As Fleeing Robbers Crash Into Traders
News

We’re Working To Reduce Child Trafficking In Ebonyi – Groups

2025/08/02
School Cries Out Over Poor Accommodation, Infrastructure
News

School Cries Out Over Poor Accommodation, Infrastructure

2025/08/02
Leadership Conference advertisement

LATEST

Engineers Offer Action To Achieve Low-Carbon Solutions

IE Sustains Electricity Supply With Commissioning 15 MVA Injection Substation

Customs Begins Migration To Authorised Economic Operator Scheme

Private Sector Jobs Hit 21-month High On Strong Business Activity

We’re Working To Reduce Child Trafficking In Ebonyi – Groups

School Cries Out Over Poor Accommodation, Infrastructure

Man To Die By Hanging For Killing Cop, Others

Police Officer Rejects N.8m Bribe To Free Robbery Suspect

Delta Suspends 3 Councilors Over Abuse Of Office

Edo Impact Project Boosts Healthcare Delivery

© 2025 Leadership Media Group - All Rights Reserved.

No Result
View All Result
  • Home
  • News
  • Politics
  • Business
  • Sport
  • Health
  • Entertainment
  • Opinion
    • Editorial
  • Columns
  • Football
  • Others
    • LeVogue Magazine
    • Conferences
    • National Economy
  • Contact Us

© 2025 Leadership Media Group - All Rights Reserved.