Expert Seeks Review Of Mass Communication Curriculum

A mass communicator, Mr Oyewale Oyelola has said that the Mass Communication curriculum for University and Polytechnic does not reflect changes in the profession birthed by technological advancement across the globe.

Oyelola who is a Lecturer at the Department of Mass Communication, Federal Polytechnic Ado-Ekiti, called for the review of the Mass Communication curriculum in line with emerging technologies.

He made the call while speaking as a participant during African Young Media Professionals Fellowship organized by the Center for Management Development (CMD), Lagos.

This was contained in a statement made available to newsmen yesterday in Ado-Ekiti, Ekiti State capital.

Nigeria, Oyelola said, needs to brace up with advanced countries in terms of media practice by reviewing the curriculum in line with technological advancement such as artificial intelligence, computer based news verification tools, fact checking mechanisms and modern content distribution strategies across platforms.

He also advised media practitioners to upgrade their skills in order to harness ICT tools for news gathering, processing and distribution.

The Executive Director of Africa Foundation for Young Media Professionals, Yinka Olaito, while speaking at the two-day workshop on  business models, said the viability and sustainability of media platforms are crucial aspects for the success and impact of any media organization.

“In today’s rapidly changing media landscape, media platforms need to adapt and evolve to remain relevant and competitive, ” he said.

The 2023 Media Entrepreneurship Fellowship is a program designed to address the emerging challenges in the media industry in Nigeria.