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Fadaella Foods To Capture Nigerian Market With New Products

LEADERSHIP News by LEADERSHIP News
1 year ago
in Business
Fadaella Foods
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Fadaella Foods Ltd, maker of the pioneering Fadaella Oatmilk Biscuits, has unveiled a premium chocolate line, branded Fadaella Best Chocs, to mark the 8th anniversary of its flagship biscuit in Nigeria and to deepen its play in the snack market across Nigeria.

The new premium brand launches in four variants: chocolate, coffee, white chocolate, and strawberry, and is already making waves and generating buzz nationwide.

Speaking on this product, the managing director of Fadaella Foods Ltd, Peter Igboaka, described the move as exciting and strategic.

He reaffirmed the company’s commitment to producing and marketing wholesome snacks that meet the highest quality standards, at the new variants are “designed to delight Nigerians.”

“This milestone has also attracted reviews and reactions of consumers and some others who have encountered the latest chops,” Igboaka stated.

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Speaking on the new products, a major distributor, Chijioke Okafor, described the chocolates as “game changers” expected to shake the market with their exceptional quality and taste.”

Similarly, a consumer, Ijeoma Nwosu, said the new products are the best chocolate products she has ever tasted.

“I buy Fadaella products for my children, and these new chocolate products are the best I have seen in the market in recent times,” she emphasised, expressing and reaffirming her satisfaction with the quality.

Fadaella Oatmilk Biscuits pioneered the oatmilk biscuit segment in Nigeria. The company’s products are currently widely accepted and distributed in over 30 countries.

Since entering the Nigerian market with the flagship Fadaella Oatmilk Biscuits, Fadaella Foods Ltd. has continued to expand its portfolio, introducing over six additional products, including the popular Fadaella Lollipop. The oatmilk biscuits, which pioneered a new product segment in the country, remain widely accepted and widely distributed nationwide and beyond.

With the unveiling of this premium chocolate range, the company is celebrating eight years of innovation and reinforcing its dominance in the snack industry. The launch also positions Fadaella Foods Ltd. to further consolidate its leadership while offering Nigerian consumers an even broader selection of high-quality, delightful treats to excite their palates and meet their preferences.

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