The minister of state for Federal Capital Territory (FCT), Mariya Mahmoud, has called on government at all levels, private investors, and stakeholders to invest in film, noting that investment in the sector was not just an economic decision but a cultural imperative.
Mahmoud made this charge at the opening ceremony of the 14th edition of the international Zuma film festival, which was held at the Jabi Lake Mall in Abuja.
She also advocated for policies that could empower filmmakers to showcase their work, stressing that efforts should be made to nurture a future where African cinema takes its rightful place on the global stage.
The minister who was represented by her special assistant on Social Development Secretariat, Helen Zamani, also noted that the Zuma film festival has become a true celebration of storytelling, culture, and creativity.
“Let me use this opportunity to reiterate that the Zuma Film Festival is not just an event; it is a movement, a convergence of voices, ideas, and visions that shape the narrative of who we are and where we are going.
“The power of film is much more than entertainment. It is a mirror reflecting our collective experiences, dreams, and struggles. It is a bridge connecting diverse cultures and a canvas for the stories that define us,” she said.
Mahmoud, however, called on filmmakers to recognise the role of technology in the film industry.
“As a matter of fact, in an era where technology evolves at lightning speed, the way we tell stories is changing. From virtual reality to artificial intelligence, these tools are transforming how audiences engage with films.
“We must, therefore, embrace these innovations while remaining true to the authenticity that sets our stories apart,” she said.
Despite its immense potential, the minister identified funding and infrastructure, distribution and copyright issues as numerous challenges in the industry.
Mahmoud, therefore, commended the organisers of the Zuma Film Festival for creating the platform to showcase the future of African cinema.
The managing director of Nigerian Film Corporation, Ali Nuhu, described the festival as a hallmark of African creativity and innovation, noting that the festival has been globally recognised for promoting Nigeria’s rich cultural heritage and the continent.
He also said that this year’s theme, “Digital Renaissance: Embracing the Future!”, underscores the transformative power of digital technology in reshaping filmmaking and storytelling.
Recall that the opening ceremony brought together a diverse audience of creative professionals, cultural enthusiasts, diplomats, and government officials to celebrate the union of culture and technology.
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