Firm Expands Reach, Reaffirms Commitment To Quality

A major player in Nigeria’s food production industry Noinachi Digestive bread has expanded its footprint with the launch of a new outlet in Mabushi, Abuja, promising continued commitment to high standards and customer satisfaction.

During the opening ceremony held on Friday, executives of the company emphasized their dedication to delivering value and promoting healthy consumption through quality pastries.

The company’s Chief Executive Officer, Chief Jude Okpelibie, spoke on the nutritional importance of wholemeal-based products, stating that such foods contribute significantly to dietary fibre intake, which supports digestion, regulates cholesterol and blood sugar levels, and helps people stay full for longer periods.

“In Nigeria, bread provides between 17% and 30% of daily fibre intake across age groups. Its importance in our diets cannot be overemphasized,” he said.

General Manager, Prince Favour Chukwuemeka, assured guests of the brand’s consistency and reliability, noting that their track record speaks for itself.

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“We have been tested and trusted over the years. Our focus has always been on quality and originality. Though we face challenges such as rising production costs, we remain committed to making nutritious food accessible to every Nigerian,” he stated.

Chukwuemeka also appealed to the government to address the burden of multiple taxation, which he said continues to affect the sustainability of many businesses.

Attendees at the launch expressed excitement over the company’s expansion, saying it will enhance product accessibility and attract more customers.

They encouraged the company to maintain its standard and competitive pricing.

The event featured a blessing from Rev. Father A.O.A. Adeh, entertainment by popular performer Headmaxter, and a guided tour of the facility for media representatives, led by the CEO.