Firm Offers N46m Lifeline To Cancer Survivors

Beiersdorf Nigeria, through its flagship brand NIVEA, has donated ₦46 million to The BRICON Foundation to support cancer survivors across Nigeria.

The donation was formally presented at the foundation’s Second R.I.S.E. Conference held in Lagos, recently.
The initiative is part of NIVEA’s “Supporting Moments of Care” corporate social responsibility platform, which extends the brand’s promise of care beyond skin to touch lives in more transformative ways.
Funds were raised through the “You Buy | You Save | We Donate” campaign, with ₦300 from every qualifying purchase dedicated to helping survivors Rebuild, Integrate, Support, and Empower (R.I.S.E.) their lives after treatment.

Country manager at Beiersdorf Nigeria, Dele Adeyole, remarked, that “At Beiersdorf, care is more than a brand promise; it is our corporate DNA.

This initiative demonstrates how NIVEA translates the simple act of choosing our products into a powerful force for social good. By channeling everyday consumer choices into over ₦46 million lifeline for cancer survivors, we are affirming that care must touch both skin and soul. We are humbled to stand with BRICON Foundation in restoring dignity, resilience, and hope to survivors across Nigeria.”

Also, the marketing director for Central, East and West Africa at Beiersdorf, Fiyin Toyo, said, “Most people know NIVEA for skin care, but our mission goes deeper; we are committed to caring beyond skin. Cancer is a cause close to our hearts because so many of us have been touched by it, whether through a friend, family member, or colleague.

Co-founder of BRICON, Dr. Niyi Adekeye who expressed gratitude to the donor said, “Cancer takes more than health; it drains families emotionally and financially. Many survivors finish treatment unable to restart their businesses or send their children back to school.