Firm Strategises To Drive Growth In East, West Africa’s Data Centre Market

Schneider Electric has reinforced its commitment to accelerate growth in the data centre market across East and West Africa, regions that have become vital due to rapid digitalisation and increasing Internet penetration.

End user sales director, Anglophone Africa, Schneider Electric, Rohan de Beer, said, “The African data centre market is witnessing unprecedented growth, creating a fertile ground for resellers and distributors to enhance their capabilities and foster stronger relationships with local end users. Our strategy enables partners to upskill, positioning them to fully leverage the growing demand of data centres.”

Speaking on the company’s two-pronged strategy, De Beer explains, “previously, Schneider Electric relied solely on external channels for market development, which sometimes led to missed opportunities and increased competition.

“This strategy allows us to influence project lifecycles at an earlier stage while maintaining our channel-driven fulfilment model,” explained De Beer. “Our goal isn’t to increase direct business but to expand our market presence and share while empowering partners.”

“In addition to self-paced learning resources, we are hosting instructor-led training sessions across the Anglophone cluster. The first half of the year saw successful training completions in East, West, and Southern Africa, focusing on technical solutions for partners and distributors. Schneider Electric is firmly committed to our channel-driven model, and we will continue to leverage our valuable partnerships to drive business growth across East and West Africa. We are excited to continue this journey with our partners,” he said.