Football Supporters Europe (FSE) has filed a formal complaint against FIFA with the European Commission, alleging “abusive” and “excessive” ticket pricing for the upcoming World Cup, co-hosted by the US, Canada, and Mexico.
The complaint, supported by Euroconsumers, argues that football’s global governing body has “abused its monopoly position” in setting prices for the tournament, which kicks off on June 11.
Despite FIFA introducing a limited number of “more affordable” $60 (£45) tickets in December following widespread criticism, FSE contends these tickets are “so scarce” they constitute “bait advertising,” a practice illegal under EU consumer law. For example, only around 400 of these cheaper tickets were made available for England and Scotland’s group matches.
FSE director Ronan Evain stated the complaint became necessary due to FIFA’s “failure to engage in meaningful consultation.” He added, “FIFA point to their unconfirmed sales figures as validation of their unfair ticket practices, while the reality is they leave loyal fans with no other choice – pay up or lose out.”
The complaint highlights significant price discrepancies compared to previous tournaments. Attending eight matches in the lowest price range for the 2026 World Cup could cost approximately £5,225, a substantial increase from the £1,466 for seven games in 2022.
FSE and Euroconsumers are urging FIFA to abandon dynamic pricing, freeze ticket prices for the upcoming April release, and provide greater transparency to fans, including at least 48-hour notice of ticket availability and seat locations.
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