Gino, a brand under GBfoods Nigeria, is partnering with renowned Nigerian Chef Hilda Baci to make culinary history by attempting to cook the world’s largest pot of Jollof rice on September 12, 2025.
This event celebrates Nigeria’s iconic dish, uniting food lovers, cultural icons, and communities in a vibrant showcase of passion, heritage, and culinary excellence.
Gino is placing itself at the heart of Nigeria’s culinary story with a bold and historic celebration of Nigerian Jollof Rice, bringing together food, culture, and community.
The festivities will unfold as guests, ranging from chefs, food enthusiasts, cultural icons, and everyday lovers of Jollof, gather to witness Chef Hilda Baci cook in a specially designed six-metre wide pot in what promises to be both a spectacle and a unifying cultural moment. Alongside the record-breaking attempt, attendees will be treated to food exhibitions, cultural showcases, live entertainment, and interactive experiences that highlight Jollof rice not only as a beloved dish but also as a powerful symbol of identity and togetherness.
Speaking on the essence of this historic event, Oreoluwa Atinmo, marketing director, GBfoods Nigeria, said; “This is more than just a marketing initiative, it is a celebration of the resilient Nigerian spirit that never settles. The love and support we’ve received has been truly overwhelming, as Nigerians eagerly look forward to watching the ever-dedicated Hilda Baci go after an audacious dream. A tremendous amount of time, effort, and planning has gone into this moment, which stands as yet another opportunity for our nation to come together in the name of passion, perseverance, and, of course, great food.”
Chef Hilda Baci, while speaking on the motivation behind the world record attempt added; “Some dreams keep us awake until we achieve them, and this is one of those dreams. For me, Jollof rice is more than just food, it is a symbol of who we are, our resilience, and the stories we tell through our culture. This event is not only about breaking a record; it is about celebrating our identity, our heritage, and the flavours that unite us as Nigerians and as Africans. Together with Gino, I am honoured to take on this historic feat, and I invite everyone to come, share in the moment, and witness history being made in the name of passion, culture, and great food.”
Attendance at the Gino World Jollof Festival celebration is free, and guests are invited to register in advance at www.ginoworldjollofday.com. With food, culture, and history converging in one unforgettable event, this celebration promises not just to break records but to create lasting memories and reaffirm Nigeria’s place at the heart of Africa’s culinary pride.
