Glenfiddich, the prestigious single malt whisky brand, has introduced Afropop artiste Mr Eazi, actress and TV host Nancy Isime, and fashion stylist Ifeanyi Nwune as the Mavericks for its Bold Futures 2.0 campaign.
Glenfiddich is spotlighting a diverse line-up of talents as the initiative aims to celebrate creativity and innovation, showcasing how these influential figures are shaping the future.
The campaign underscores Glenfiddich’s commitment to supporting artistic expression while inspiring the next generation of leaders in various fields.
This initiative continues the brand’s mission to inspire individuals to embrace challenges, confront fears, and break through barriers on their journey to success.
During an event at the speakeasy, Glenfiddich showcased Mr Eazi, Nancy Isime, Ifeanyi Nwune, and graphic artist , William Chechet as key figures for this new chapter.
Official activities for the Bold Futures 2.0 campaign will commence on October 20, 2024, with the launch of a limited-edition sleeve design by Chechet. The campaign encourages individuals to push boundaries and reach their full potential, reflecting the brand’s philosophy of redefining success through boldness and creativity.
The Mavericks, consisting of a musician, TV host/actress, fashion stylist, and graphic artist, shared their personal stories of perseverance and creativity—core values of Glenfiddich’s ethos. Mr Eazi, a returning collaborator, expressed his honour in participating again: “Being part of the Bold Futures campaign for the second time is a great honour.
He said , “Glenfiddich’s commitment to boldness and creativity aligns perfectly with my own journey of making fearless moves and conquering my fears.”
Nancy Isime echoed this sentiment, stating, “It is an honour to be associated once again with a brand that celebrates pushing boundaries. Glenfiddich’s principle of self-challenge to achieve success resonates deeply with my career and personal journey, and I am thrilled to be a Maverick.”
Veteran actress Shaffy Bello, who attended the event, shared insights from her career, highlighting the importance of perseverance, creativity, and commitment to breaking boundaries—traits that align with Glenfiddich’s brand ethos and their journeys to success.
The campaign will feature several exciting events, including the Glenfiddich Experimental Night, the Sleeves launch, and Maverick meet and greet sessions in Lagos and Abuja, reinforcing Glenfiddich’s dedication to inspiring boldness, creativity, and innovation.
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