Golden Terra Oil Made LAIF History – Experts

Brand communications experts have commended Golden Terra Oil for making history at the 19th edition of the Lagos Advertising and Idea Festival (LAIF) Awards.

According to Edwards Odu, the Hall Event Centre in Victoria Island, Lagos, was alight with brilliance as the name Golden Terra Soya Oil stood out during the dazzling display of creativity at the event.

“Themed “Staying A’LAIF,” the festival brought together the best minds in the Integrated Marketing Communications (IMC) industry, but Golden Terra wasn’t just part of the celebration; it became the story of the night. The brand’s groundbreaking Pour Pure Love campaign not only dominated conversations but also earned the prestigious Best Campaign of the Year Award in the FMCG category. This recognition placed Golden Terra in a league of its own, celebrating the power of a message that resonated deeply with audiences across Nigeria.’’ he said.

Another brand communicator, Musa Adekunle said that The Pour Pure Love campaign went beyond marketing, it was a movement.

He said, “By emphasising themes of care, togetherness, and nourishment, the campaign spoke directly to the heart of the Nigerian family. It reminded everyone that meals are not just sustenance but moments of bonding and expressions of love. From its visually captivating storytelling to its culturally relevant messaging, Pour Pure Love showcased Golden Terra’s commitment to enriching lives, one meal at a time.”

Lanre Adisa, President of the Advertising Agencies Association of Nigeria (AAAN), highlighted the importance of such campaigns during his opening remarks.

Reflecting on the campaign’s success, Chief Marketing Officer, TGI Group,Probal Bhattacharya, said, “ ‘Pour Pure Love’ is a testament to our belief that a brand can do more than just sell a product. It’s about crafting stories that resonate with people’s lives and aspirations. This campaign pays homage to the world’s moms, celebrating the warm, delicious meals that nourish not only our bodies but also our souls. Winning the Best Campaign of the Year Award underscores the authentic connections the ‘Pour Pure Love’ campaign fosters, evoking nostalgia and a deep appreciation for a mother’s love. Clearly, our brand messaging struck a powerful chord.”