A non-governmental organisation (NGO), dedicated to protecting Africa’s wildlife and wild spaces, Wild Africa, at the weekend urged Africans to protect wildlife.
Speaking against the backdrop of “Music for Wildlife”, a groundbreaking concert series that merges music and wildlife conservation, launched on Trace Global Network TV channels and streaming platforms, the chief executive officer of Wild Africa, Peter Knights, said wildlife and national parks create a lot of jobs in Africa.
According to him, wildlife attracts tourists worldwide, saying music and arts can be used to protect the nation’s amazing wildlife.
“Africans should care about protecting wildlife. Wildlife and national parks create a lot of jobs in Africa, such as attracting tourists from across the world. Let’s use music and arts, to protect our amazing wildlife,” said South Africa’s Focalistic, one of the early pioneers of Amapiano, and a multi-award-winning rapper, singer-songwriter, and global superstar.”
LEADERSHIP Sunday reports that the Music for Life initiative brings together Africa’s top musical talent to raise awareness of and support for wildlife conservation in Africa.
Produced by Wild Africa in collaboration with OAS1SONE, the concert featured over 150 musicians, united by one urgent message: the need to protect Africa’s iconic wildlife and wild spaces now. The series is supported by the International Fund for Animal Welfare (IFAW), a global non-profit long active throughout Africa, helping animals and people thrive together.
“African artists are very powerful voices and can make a difference to raise awareness for better wildlife protection in Africa. Trace is proud to open its global network to host the Music for Wildlife shows that perfectly align with our values and initiatives,” says Olivier Laouchez, Co-founder and Executive Chairman of the Trace Group.
The group added that, “Africa, home to a quarter of the world’s biodiversity, faces enormous challenges, including poaching, habitat loss, human-wildlife conflict, the illegal wildlife trade and climate change, all contributing to a drastic decline in wildlife populations. The WWF’s 2024 Living Planet Index reports that our wildlife populations have plunged by 76 percent over the last 50 years.
