Several small businesses are springing up in Nigeria these days. These businesses are beginning to rival big businesses in terms of income generated from their transactions. The flower business is one such business that has proven to be lucrative in our generation.
Although this business has been overlooked as not being a good business to pursue, especially in a country like Nigeria where many people believe it will not sell because most do not consider flowers as significant or important items to purchase, this is not true. There are several people in society who appreciate flowers and are always on the lookout to buy them.
The importance of flowers in our environment cannot be overemphasiSed, hardly will you see a modern building that is not decorated with flowers inside and out.
However, starting a flower shop in Nigeria can be rewarding if you have the passion for the business and enough resources as well.
Market Research And Planning
Begin by conducting comprehensive market research to identify popular flowers in demand and seasonal trends. Develop a detailed business plan outlining your goals, target market, budget, and strategies for marketing and
distribution.
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Choose A Suitable Location
You can start from home by creating your own garden and selling from there, but if you can afford it, you can rent a place and operate from there. When choosing a location, ensure it is a busy place with lots of people where you can be seen easily.
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Establish Link With Major Distributors
Establish links with major flower distributors so as to supply you quality flower products that will attract patronage. You can always establish more than one link so as not to experience disappointment.
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Capital
According to florist Abisade Olajuwon, the cost of starting a flower shop in Nigeria can vary depending on several factors such as location and the scale of the business. Purchasing flowers, pots, vases, and other supplies can cost between ₦150,000 to ₦300,000.
Advertise Your Business
Give out business cards, create a website and use social media platforms to showcase your products. Share high-quality photos of your flowers, provide information about your services, and engage with your audience through posts. Also don’t forget to register your business with the right bodies.
