A top brand in the beauty and skincare industry in Nigeria, Deluxe Body International has added Instagram beauty and sensation, Betty Klait to her and influencers. Three other influencers were also unveiled at the same time Betty was presented.
Elizabeth Israel-Kona, the Founder of Deluxe Body International was effusive in her assessment of the influencer who she said has all the attributes that resonate with their ideals and the identity of the brand.
“She understands the importance of looking after her skin despite a hectic schedule which makes her happy to work with us. We love her fresh sense of style, upbeat spirit and like us, recognizes the importance of self-care,” says the Founder
“Her keen interest in her skin care routine; her means of communication with the public; her poise and brand identity; and lastly her complexion sealed the deal for us,” she added.
On what will be expected of the brand ambassador, Elizabeth Israel-Kona was optimistic that their ambassador will create content for promotion and generate sales by being sincere about the company’s products and services.
Elizabeth Israel-Kona, the founder of Deluxe body international, established the brand in 2021. Although she has been in the skincare industry before 2021, she officially entered the skincare industry in 2021 full scale.
Before the pandemic, she had attended a few skincare classes and taken certification courses. When the pandemic came and the world was on lockdown she started formulating skincare products for herself and gifting some of her products to friends and family.
According to her, their reviews and positive feedback helped in no small measure in actualising the dream of the brand which has carved an enviable niche for itself on the beauty landscape.
