Innovation Shaping Socio-economic Development, Says Lafarge Africa

Lafarge Africa said, through its innovative and sustainable building solutions, it has continued to shape socio-economic development and progress of Nigerians and Nigeria.

Speaking at the unveiling of its new campaign tagged ‘Beyond Buildings’, in Lagos, the group managing director/chief executive officer, Lafarge Africa Plc, Lolu Alade-Akinyemi said, this, the firm did, by contributing to the construction of various structures, including iconic buildings and bridges, stadiums, hospitals, roads, and more, ultimately aiding the nation’s overall growth.

“For over six decades, beyond the manufacturing of building solutions, we have partnered in building the very foundation of Nigeria’s infrastructural development and its future. With our innovative solutions, we have made a significant contribution to our nation’s progress by providing essential building materials for numerous landmark projects.

“This also extends to the expansion of our production capacity nationwide, creating jobs and livelihoods, bringing development to communities, and introducing innovative products to meet the ever-evolving construction needs of Nigeria,” he pointed out.

Alade-Akinyemi described the campaign as a celebration of strength, innovation, history, shared success, and the power of progress, noting that it is the story of the company’s humble beginnings, which dates back to 1960 when its first factory began production.

“The Beyond Buildings campaign is the story of our vision, which is to be the leading building solutions company, driving innovation and operational excellence to create a greener planet and enable national progress,” he said.

He added that “we are celebrating our enduring legacy and committing to a new era of sustainable and innovative growth. This campaign empowers us to tell that story with confidence and clarity.”

The commercial director of Lafarge Africa, Gbenga Onimowo, emphasised that the premiere viewing is an opportunity to share the compelling reasons why the company’s story, ‘Beyond Buildings’, needs to be told.

Onimowo stated that the campaign aims to reinforce the company’s position at the heart of Nigeria’s construction growth since independence, as demonstrated by its extensive footprint of infrastructure development across every corner of the country.

He stated that the campaign was designed to move the conversation past the physical structures and shine a light on the socio-economic impact that the company helps create.