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Irish Varsity To Offer Degree In ‘Social Media Influencing’

by Pamela Ephraim
2 years ago
in News
Social Media
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A University in Ireland is set to offer the country’s first degree in Social Media Influencing. 

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Southeast Technological University in Carlow, Ireland, will open applications for its Bachelor of Arts in Content Creation and Social Media in November. 

Among the courses in the four-year program are celebrity studies, video and audio editing, critical cultural studies, and creative writing.

A University’s lecturer in Media and Communications, Dr Eleanor O’Leary, said there is a growing interest in the area both from potential students and employers.

Dr O’Leary added that graduates of the course will be equipped to either work for themselves as a self-employed influencer or in creating content for organisations.

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According to Techcabal, the demand for influencers in the marketing industry has steadily increased, driving a lot more people into building a career in social media influencing. 

LEADERSHIP had earlier reported that many Nigerian creators had started receiving payment directly from X (formerly known as Twitter) for their contents.

Experts say the global influencer market is currently worth around $21billion.


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