Kano Advert Agency Targets N1.5bn In Q4

The newly established Kano state signage and advertising agency targets N1.5 billion in internally generated revenue in the last quarter of 2025.

The Agency’s managing director, Kabiru Dakata, made this known on Thursday while interacting with members of the correspondent chapel about the new agency’s activities at the Porto golf resort park in Minjirbir.

Dakata said the target was achievable through effective regulation of outdoor adverts, including billboards, posters, street signage, and branded vehicles, among others, which could be leveraged as revenue generation sources for the state’s development.

He said, “Our target from September to December is N1.5 billion, and we have mapped out strategies to ensure this is realised.

“We are also targeting N3 billion in 2026 and N5 billion in 2027,” he said.

He further said the agency was established to regulate outdoor adverts across the state in line with global best practices.

Dakata also added that the agency will be responsible for ensuring that adverts are placed in appropriate locations that pose less risk to the public, as well as to ensure the necessary approvals are issued.

He maintained that the agency’s operations were to generate revenue, sanitise the advertising sector, and beautify the environment, supporting the government’s urban renewal vision.

While noting that revenue payments would be made through the state’s Centralised Billing System under the Kano Internal Revenue Service, Dakata noted that the system is well coordinated to block leakages and multiple taxation.

However, he urged all stakeholders to comply with the law and obtain permission before erecting any structure or advertisement in other states.

The managing director also highlighted that the agency has been provided with an atmosphere to operate fairly to all persons irrespective of any political party or religion and will operate in accordance with the law.

He added that violators are liable to face a community service of up to three months or  one-year imprisonment with an option of fine.