LG Unveils New Laundry Product To Nigerian Market

LG has reaffirmed its commitment to the Nigerian market despite the harsh operating environment as it launched a new laundry product.

The company said, the launch of LG Wash Tower was to improve the quality of lives of Nigerians through introducing latest and innovative technological products, adding that the Wash Tower is a perfect fit for the Nigerian market.

Unlike competing stacked washers and dryers, LG’s WashTower is designed from the ground up combined as a ‘one body’ solution. At the beginning of the wash cycle, the integrated unit indicates how long it will take to complete both washing and drying.

The washer also shares information with the dryer, which automatically sets the optimal course and preheats the drum, contributing to better results and shorter overall laundry times.

Speaking at the launch, the head of Corporate Marketing, LG Electronics, Nigeria, Mr. Hari Elluru said, “the innovative, yet practical LG WashTower takes the user experience and laundry results to the next level with a brand-new concept of integrated washer and dryer laundry solution.

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“Equipped with the company’s advanced laundry technology and boasting a space-friendly design, I believe the LG WashTower will elevate Nigerians’ laundry experience at home to new heights.

“While the new WashTower improves the performance in energy efficiency, the core functions also help users reduce efforts in treating their laundry.”

According to him, with the height of LG WashTower approximately 87 millimetres lower than the average combined height of stackable units, loading and unloading the top-mounted dryer is measurably easier.

On his part, the general manager, Home Appliances, LG Electronics, Oktai Kim, said the WashTower does not scrimp on capacity, with a maximum load of 13 kilograms for the washer and 10 kilograms for the dryer.

“We are excited to bring the LG WashTower to Nigeria; it is the epitome of modern design, seamlessly blending a modern aesthetic with innovation. The WashTower is a one-of-a-kind washing machine and dryer set that combines the latest technologies to ensure that users save both energy and water.”