Lagos Festival To Celebrate Creative Industry Excellence

The Pitcher Showcase Lagos, which will be held on Thursday, September 25, 2025, in Lagos, will spotlight creativity among advertising professionals and emerging talents in the Marketing communications industry.

The event will bring together creatives, marketers, media professionals, and academics to highlight Africa’s marketing communications industry achievements.

The Lagos edition follows the festival’s international debut in Cannes earlier this year and will feature screenings and exhibitions of winning entries from the Pitcher Awards 2025. It will also serve as the platform for the official presentation of the Special Awards and Academy Awards.

Among the honorees are; PHD Nigeria, which will receive Media Agency of the Year, and Dentsu Creative Kenya, named Advertising Agency of the Year.

Other awardees include OMD Africa, Dentsu Africa, X3M Ideas, OMG Africa, Tusker Lager Kenya, Martell, NCBA, and Pernod Ricard, recognised across categories such as media, advertising, branding, and marketing.

The Pitcher Academy Awards will also be presented to emerging talent, including young professionals under 30 competing in categories such as design, copywriting, media, and digital.

According to the organisers, the event will feature networking opportunities, exhibitions, and recognition of both established and upcoming talent.

Speaking on the Pitcher Lagos Festival, the chairman, Pitcher Lagos Festival and CEO of CHINI Africa, Dr. Nnamdi Ndu stated that, “we’re excited to be engaging with the vibrant creative community in Lagos and putting the creativity of Africa on full display. It’s a moment to celebrate the brilliance of our industry and the bold ideas that continue to shape its future. We’re especially proud to honor those who are inspiring the next generation to dream bigger, create bolder, and push the boundaries of what’s possible.”

He also highlighted the festival’s role in nurturing the next generation of creatives through programs like the Future Creative Leaders Academy.

Ndu, the chairman of the festival, emphasised its goal to celebrate and empower African creativity, bringing together and showcasing outstanding work from across the continent.