Making Money From Fascinator Hats

Fascinators can be traced back to the 16th century during the Renaissance era. The queens of those days made fascinators from ostrich feathers as head decorators most especially among the European Royal Courts. Fascinators are lightweight hood worn about the head and it’s typically knitted or crocheted.

As of today, fascinators are worn on various occasions and events all around the world. A fascinator is mostly worn with fairly formal attire. Fascinators are made with flowers, feathers or beads and usually been attached to the hair by a comb, clip or headband. A fascinator can be worn by brides as an alternative to the bridal veil, especially if the gown is non-traditional.

Speaking on this, Mrs. Roseline Bello, who is passionate about making fascinators states that she started her fascinator business as a joke in 2021 after undergoing training at Daystar Christian Centre training school.

“I make money from the hat and fascinator business. My customers are satisfied with my work and in recent times, things are changing. Social media is also helping craftsmen and women to easily showcase their work and let people see the professionalism we put in making one headpiece a reality.”

Fascinators are worn all over the world, it is worn by people of all classes. It is estimated that over N45 million is spend annually in Nigeria to buy fascinators and about N20 million is spent on the importation of fascinators into Nigeria.

Fashion evolves every day and women embrace fashion as they seek to change their wardrobe. The current high exchange rate has affected a lot of importation which is good for the business as many customers can no longer order from the U.K, so they have to buy locally in the country.

Starting A Profitable Fascinator Business

If one is thinking about starting a fascinator’s business, first, one needs a business plan; creating a comprehensive business plan for a fascinator hats business is an essential step in launching a successful and profitable venture. A business plan outlines the goals and objectives of the business, the strategies and tactics to achieve those goals, and the financial projections to determine the business’s potential success. A well-crafted business plan will provide a roadmap for success and provide potential investors with the information they need such as: Researching the competition and setting prices accordingly, designing and building a website to sell them as well as promoting the business through online ads and social media among others.

The customer service process will minimise refunds and help keep customers coming back to you. Research shows that boosting customer retention by five per cent increases profits by 25 per cent to 95 per cent.