The CEO of McEnies Global Communications, Dr. Omolaraeni Olaosebikan, has urged the federal government to embrace branding and image building through the use of robust integrated marketing communication (IMC).
She said, ‘‘This will ultimately help to shape the nation’s image and reputation in the global arena. By effectively branding and promoting her unique attributes, such as its cultural heritage, natural resources, or technological advancements.
“Marketing Communication can also attract tourists, investors, and trading partners. Positive nation branding can lead to increased foreign direct investment, tourism revenue, and international trade opportunities. We truly need to change the narrative in 2024 for our own positive advantage.
“It is our expectation that the federal government will turn a new leaf in the year 2024 by mitigating the rising scourge of insecurity and engage in promoting and exhibiting the good side of the country to the comity of nations through use of professionals in IMC.
This would go a long way to saving costs and making funds available for a more people-oriented governance in the year 2024 and beyond. Happy New Year, and God bless you all.”
She also felicitated all her local and international clients, media partners, business associates, and Nigerians at large for a successful journey into the forthcoming year 2024.
In a goodwill message on behalf of the entire management of the conglomerate, Dr. Olaosebikan, CEO of McEnies Global Communications, the parent company of McEnies Global Events and Protocols, Perfect Clicks Signatures, McEnies News Publications, and Ruby Modelling Company, expressed the belief that 2023 was indeed eventful for numerous reasons. She exhorts Nigerians to keep trying their hardest and being optimistic in all that they do.
She further appealed to the government to stem the tide of insecurity in the country in order to expand growth and productivity and as well create a conducive environment to attract foreign direct investments.
