Music Promoter Charges Youths On Creativity

Co-founder and chief executive officer (CEO) of Aurally, a music streaming platform, Meshack Ishaya, has charged Nigerian youths to be creative and not be deterred by traditional bottlenecks that tend to hamper their aspirations.

Speaking at a music festival put together by MI Jude Abaga in Jos, he said Aurally was built on the foundation of Web3 Algorand block chain technology which empowers creatives to reclaim ownership of their work and connect directly with their fans in a transparent and equitable environment.

He added that the platform also empowers creatives with tools and technology they need to thrive, including real time rewards, smart contract royalties and enhanced discoverability and offer fans a curated selection of music from emerging and established artistes as well as opportunities to engage with their favourite creatives through comments, likes, and exclusive content.

Ishaya lamented lack of equity and justice for creatives but with Aurally they intend to let people live their dreams and know that it’s possible for them to make it while having fun and doing their hobby in creativity.

“We are now launching the music aspect and onboarding other type of creatives from visual artists to video artists and a lot more coming down in the second quarter of this year. This is the first time we are bringing out the product and unveiling it live at the IMF Festival,” he said.