New AI Platform Targets Reputation Risks Before Crises Escalate

A new artificial intelligence-driven public relations platform designed to help organisations detect reputational threats before they develop into full-blown crises has been unveiled in Nigeria.

The platform, known as AGENTPR™, was developed by AI-powered public relations strategist and founder of Cihan Media Group, Dr Celestine Achi.

Unveiled in Lagos, AGENTPR™ is described as Africa’s first agent-driven media intelligence framework and PR intelligence MCP, built to move public relations practice beyond traditional media monitoring to deeper reputation intelligence and decision support.

At the unveiling, Achi said the growing complexity of modern communication and reputation management now requires organisations to go beyond simply tracking media mentions.

In a statement made available to LEADERSHIP, Achi said communications professionals now need tools capable of interpreting the meaning behind public conversations, identifying who is driving narratives, understanding emotional undercurrents, detecting reputational risks, and providing guidance on what decisions should follow.

“Media monitoring tells you what was said. PR intelligence tells you what it means, why it matters, who is driving it, what risk it carries and what decision should follow,” he said.

Achi added that AGENTPR™ is built to support the emerging era of agent-driven public relations intelligence, in which organisations require faster, more context-aware decision-making capabilities.

The platform offers features including sentiment and emotion analysis, stakeholder mapping, narrative tracking, crisis signal detection, reputation exposure analysis, trust and visibility scoring, and executive-ready PR briefings.

Achi said conventional media monitoring dashboards often focus mainly on mention counts and broad sentiment labels, while missing deeper reputational indicators that may signal future crises.

“A crisis can begin as a weak signal long before it becomes a headline. That is why PR intelligence must now move from counting conversations to interpreting consequences,” he said.

Achi explained that the platform was designed to support context- and culture-aware interpretation, particularly in African communication environments where public sentiment, trust, and stakeholder dynamics may differ from those in global markets.

According to him, AGENTPR is targeted at public relations professionals, corporate communications teams, government institutions, crisis management units, public affairs departments, and organisations seeking stronger intelligence around media perception and stakeholder trust.

The unveiling also reflects Achi’s broader work in AI-powered public relations and what he described as the “Engineering of Trust”, focusing on the use of artificial intelligence in communications, governance, media innovation, institutional reputation management, and digital transformation across Africa.