North West To Launch Fashion And Jewellery Brand With Kim’s Support

Kim Kardashian’s daughter with Kanye West, 12-year-old North West, is officially launching her own clothing and jewellery brand, following in her parents’ footsteps.

Kim is fully supporting the preteen, as she has already filed three trademarks for “NOR11” across various goods and services, according to reports.

One trademark covered clothing and accessories, such as dresses, footwear, hats, and stockings, while the other covered watches and jewellery, including bracelets, necklaces, earrings, and rings.

A third was for an assortment of bags, including handbags, wallets, and cosmetic cases.

“NOR11” probably comes from the first three letters of North‘s first name, and her age when she came up with the idea.

The application to the U.S. Trade and Patent Office was submitted by KimYe’s Kid Inc., which is registered in California and lists Kim as the only officer, and was registered in August 2023.

Some of North’s Instagram posts from December, in which she and her friends wore black fur hats embellished with the “NOR11” logo, explain the brand’s forthcoming launch.

“NOR11” corresponds with the clever names her parents trademarked for their many businesses.

Kim integrated part of her name in her shapewear brand, Skims, and her initials in her skincare line and private equity firm, SKKN and SKKY Partners.

Kanye also has a fashion empire based on the Yeezy brand, named after his nickname, “Yeezus.”

Aside from North, Kim and her ex-husband have two sons, Saint, 10, and Psalm, 6, and a daughter, Chicago, 8.

They completed their divorce proceedings in November 2022, after almost 7 years of marriage.e