Sir Alice Eagly’s argument on stereotypes, which is based on grounded observations of everyday life, is an intellectual work that does make me reminisce about some of my childhood days. Back then, when I was in the midst of my peers and the topic of our discussion shifted to our parents’ occupations, my friends would confidently mention theirs. However, when it came to my turn, I would hesitate to mention mine.
It is very obvious that the reluctance I felt back then was a result of the fear of social isolation, embarrassment, or even humiliation. The logic behind this argument is quite simple.
You see, as a young child with limited knowledge of the world, we know nothing except what society feeds us to digest. Our knowledge at that time was shaped by societal norms. So, imagine how you would feel when society portrays your parents’ job in a negative light, associating it with traits like dirtiness, poverty, laziness, introversion, or even prostitution!
For clarification, an occupational stereotype is a preconceived attitude about a particular occupation, the people employed in that occupation, or one’s suitability for that occupation. In other words, it’s a situation where negative perceptions are attached to certain jobs, leading to a reduced acceptance of those labelled occupations in society.
Expanding on how this works, it doesn’t just affect the work itself but often extends to the people who engage in that work, their families, and sometimes even the places where they work.
For instance, farming, bricklaying, and similar jobs are often associated with dirtiness, while hairdressing is unfairly linked to prostitution and shoemaking to laziness, and so on.
Therefore, the crucial question is: if these valuable occupations are stigmatized with such negative attributes, causing people to avoid them, how can our nation progress and develop?
How can we ensure that we don’t put the next generation in a dilemma?
In this article, we will explore the implications for our country.
The first consequence of occupational stereotypes is their significant contribution to high unemployment rates. When people associate a job with a negative image due to stereotypes, many individuals are deterred from pursuing that occupation, leading to a lack of diversity in the workforce.
As a result, those who have shied away from these jobs seek employment in fields with a more favourable image, such as white-collar professions. This, in turn, creates a high demand for these “good jobs,” while those who can’t secure them often remain unemployed. This situation is particularly evident in countries like Nigeria, where the agricultural sector faces these challenges.
Another crucial point to consider is the issue of a toxic workplace. A toxic workplace is a situation in which employees find it difficult to thrive due to a negative atmosphere created by co-workers or supervisors.
What causes a toxic workplace, and how does occupational stereotyping contribute to it? When certain jobs are unfairly stigmatized, people avoid them and flock to professions with better reputations, further intensifying competition for these positions.
Consequently, employers may believe that their employees have no alternative job options, leading to potential mistreatment, bullying, and excessive work demands.
Lastly, let’s discuss the overall issue of progressiveness in education. When will we recognize that the education system in Nigeria doesn’t adequately prepare us to contribute significantly to the state’s development? This includes not only secondary education but also higher education.
It’s no surprise that individuals like the motor mechanic, when asked if they would attend a Nigerian university, decline even if offered a scholarship. How can one be productive when the education system focuses on rote memorization of past questions rather than fostering critical thinking and innovation?
This is why I give credit to Nigerians in rural areas, where vocational training is not taken lightly, and where stereotypes surrounding our indigenous occupations are less prevalent. There, you can observe that the residents actively contribute to the growth of society through their own products and technologies, in contrast to many urban areas where everything is imported, and white-collar jobs often overshadow indigenous vocational work.
Although one might argue that there are fewer graduates and academics in these rural areas, they perform well compared to their urban counterparts. In urban areas, where vocational training is common from childhood, individuals often become experts in their fields before reaching maturity.
* Nafisa Lawal is of Department of Mass Communication, Ahmadu Bello University, Zaria.
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