Oduekun Omolara Hilda is the CEO of Chicsandleeroy Salon and Trichology Clinic.
The Clinic specialise in the treatment of hair and scalp disorders through a scientific and holistic approach to offer lasting and permanent solutions to the hair and scalp issues that most women and some men face in our society.
According to Omolara, the business came into being in 2012, starting with the sales of hair extensions and cosmetics.
Her motivation was a result of burning passion and the continuity of a legacy.
“This led me to do a little personal research on hair care. I started as a mini-salon right inside my small business space, helping women with hair issues with the little knowledge I gathered from my mom and research. This was going well until I encountered quite several women with whom I was having difficulty understanding or addressing the hair concerns they were experiencing. Knowing I wasn’t one to give up easily on challenges, this quality led me to do more research on hair.
“I was doing quite well helping ladies with their hair challenges while also introducing some hair styling to prevent hair loss and enhance beauty. At one point, I encountered a few hair and scalp issues I was not able to resolve with the little knowledge available to me at that time. At that point, I knew I required advanced learning on hair and scalp, including everything that needs to be known about hair. So I went in search of knowledge on how to help anyone experiencing any form of hair loss or scalp issues,” she stated.
The business, she said, is lucrative, as it is not yet fully tapped into in this part of the world. Only a few trichologists are available in Nigeria, while recent research shows that up to 50 percent of women can expect to experience some hair loss during their lifetime. So this gives an idea of how profitable the business is.
To her, “It requires one to undergo a substantial learning process with huge financial implications, which a lot of people will not be willing to sacrifice. It can almost be seen as being a medical practitioner. However, we are specialists who carry out extensive consultations with clients and a hair and scalp analysis to understand and address each hair or scalp issue from the root.
“Some cases require clients to run some blood tests to enable us to understand their internal cell configuration. We go deep into family history, genetics, lifestyle, diet, hormones, etc. just so we can address a client’s case and see the result. So it requires a lot of continuous learning and training to keep updated on new cases and treatment techniques. I believe this is what has discouraged a lot of people who would have gone into the practice.”
“My advice to young entrepreneurs is to dream their dreams, set their goals right, and walk in their vision to achieve their mission. Though it might not look as planned or imagined at the beginning, when focus sets in and resilience is in place, the sky will always be the starting point,” she pointed out.
Oduekun Omolara Hilda is a graduate of computer science from Olabisi Onabanjo University (OOU). In 2012, she established Chicsandleeroy Salon and Trichology Clinic, which treats hair and scalp disorders in both men’s and women’s hair.
She is a certified practicing trichologist and a member of the World Trichology Society of New York (WTS). She is a member of Trichologist On A Mission (TOAM), Texas, USA.
Currently, she is an ambassador and authorised distributor for Holistic Practitioner of Trichology brand products (HPT) in Nigeria and Africa. She has helped over 5,000 women in the last 11 years with hair and scalp issues.