Over 70% Of Nigerians Uninsured, NCRIB Launches Massive Advocacy Campaign

The Nigerian Council of Registered Insurance Brokers (NCRIB) has raised fresh concerns over the country’s low insurance penetration, disclosing that over 70% of Nigerians remain without any form of insurance cover.

The alarm was raised during a media parley and investiture ceremony yesterday in Abuja, where stakeholders called for a national shift in perception towards insurance.

Speaking at the event, the newly inaugurated 13th area committee chairman of the Abuja Area Committee of NCRIB, Ojo Richard, emphasised that Nigerians must begin to see insurance not as a burden, but as a critical financial planning tool.

He described the current level of insurance penetration in the country as approximately 4%, a figure he described as “fast increasing but still grossly inadequate.”

“Majority of the middle class and low-income earners in Nigeria place insurance last on their priority list. That narrative must change. Insurance should come first,” he stated.

Richard outlined NCRIB’s renewed advocacy drive targeting individuals and businesses to combat this challenge.

He said the council is ramping up grassroots engagement and will embark on a nationwide campaign from June 30 to July 4 across major cities, including Lagos, Ibadan, and Port Harcourt.

“Campaign Targets Markets, Religious Institutions, Schools.”

According to Richard, the campaign will involve roadshows and engagements at markets, religious centers, and schools.

He said NCRIB also uses traditional and digital media to spread awareness. The council aims to reach underinsured populations, especially those in the informal sector.

“We are even creating endowment funds to encourage young people to study insurance and join the industry. Insurance clubs are being established in secondary schools. We’re thinking long-term,” he said.

Also, the president of NCRIB, Prince Babatunde Oguntade, urged Nigerians to stop procrastinating and embrace insurance as a safeguard against life’s uncertainties.

He highlighted the council’s new direction towards “customer-centricity,” an approach focused on tailoring insurance policies to individuals’ specific needs.

“No two customers are the same. The role of brokers is to feel the pulse of each client and develop policies that truly meet their needs,” Oguntade noted.

He stressed the importance of insurers profiling clients’ risks accurately and ensuring that when losses occur, payouts are prompt and fair, an approach he said will rebuild trust in the sector.

He called on insurance companies and underwriters to create inclusive products for vulnerable groups, such as the visually and hearing impaired, people with mobility challenges, and those in low-income brackets.

He revealed that many brokers currently offer verbal interpretations of policies for the visually impaired, but said more accessible formats must be developed.