Over the past decade, a new generation of artists has influenced the pop music culture and redefining Nigeria’s global image.
In this widely spread of afrobeats genre to the world, there’s one name that has surreptitiously been the heartbeat of its global rise, Nwuruku Ozor Alex popularly known as Alex Ozone, the CEO of 03 Media and a showbiz promoter.
While many stars bask in the spotlight, Ozone has been working tirelessly behind the scenes, championing the genre and pushing the beats of Africa beyond its borders. He’s the unsung hero who has singlehandedly exported the infectious sounds of Afrobeats to the Western world.
Alex Ozone has been the driving force behind some of the genre’s biggest moments, connecting African talent to international audiences with unwavering passion.
The show promoter has raised the profile of Afrobeats music in Europe and America. Many musicians in Nigeria and other African countries have sought ways to export their music abroad, showcase their craftsmanship, and share the melodious sounds of the genre while earning foreign exchange.
The likes of Olamide, Kizz Daniel, Lil Kesh, Kcee, Terry G, Chuddy K, YQ, Jaywon, Oritsefemi, Skales, Tekno, Patoranking and many others have been supported by him, with their music reaching far through music tours abroad.
In an industry where the business of music and generating revenue are key to developing the music industry, Alex Ozone, who hails from Ebonyi State, has honed his craft and engineered a system where tested and trusted musicians from this part of the world and beyond can showcase their music abroad, where music is taken seriously and high revenue is generated.
As Afrobeats dominates charts and playlists, Alex Ozone along with other show promoters, though often overlooked, deserves recognition as one of the greatest promoters of African music to ever grace the global stage.
