Lawyer turned personal branding strategist, Paula Pwul’s maiden publication ‘That Internet Thing You’re Doing’ is a practical guide on how African women can build resilient, global brands.
Released May 2025, in e-format and paperback, the publication coalesces years’ worth of wisdom and experience garnered by the founder of Afrocreate Digital and host of She’s The Brand podcast, empowering African women to leverage the internet with purpose.
‘That Internet Thing You Are Doing’, goes beyond social media tips, offering professionals, creatives and entrepreneurs a roadmap to build brands rooted in purpose, clarity and influence. Through relatable stories, real-life case studies, and actionable insights, Pwul equips readers with the tools to overcome self-doubt, clarify their message, create impactful content, and turn their expertise into income.
“The internet is rewriting the rules, and we can no longer afford to play small,” asserts Pwul. “This book is for the woman who’s ready to own her voice, tell her story, take herself seriously, and build a global brand around her expertise.”
Born out of countless conversations with brilliant, capable women who struggled to show up online with confidence and intention, the book covers essential topics as ‘Clarifying Your Message and Owning Your Story’, ‘Overcoming Imposter Syndrome’, ‘Creating Content That Build Trust and Drives Results’, ‘Building A Network That Actually Works’, and ‘Getting Paid For What You Know’.
With this release, Pwul continues her mission to equipping African women to build profitable, purpose-driven brands that reflect their values and amplify their voices on a global stage.
