In celebration of World Oral Health Day 2026, Pepsodent has launched a nationwide school activation campaign to promote oral hygiene among Nigerian children.
The campaign reached 51 schools across 17 states, including Lagos, Abuja, Port Harcourt, Ibadan, Enugu, Calabar, Benin City, and Uyo, offering pupils interactive lessons on proper dental care. Activities included demonstrations on correct brushing techniques, guidance on reducing sugar intake, and advice on regular dental check-ups.
Speaking at Temidire Primary School, Oke-Odo, Alimosho, Lauretta Amie, Brand Manager of Pepsodent, said the initiative highlights the brand’s commitment to preventive oral care.
“Maintaining healthy teeth is about building consistent daily habits that protect your smile and overall health. Our ‘Do The 2’ campaign encourages families to brush twice a day and provides the tools and education needed to maintain good oral hygiene,” she said.
Local officials and dental professionals commended the initiative.
Dr. Aminat Ige, Education Secretary of Alimosho Local Government, said the campaign would raise awareness among students and parents. Dental Surgeon Dr. Abraham Akinbami described the programme as a timely intervention to instill healthy habits early.
Moninuola Lawal, Headteacher of Temidire Primary School, praised the campaign for its impact on both pupils and families.
“The interactive sessions and screenings create lasting impressions, helping families adopt better oral care practices together,” she said.
World Oral Health Day, celebrated annually on March 20, aims to equip people with knowledge and tools to maintain oral health, a key indicator of overall well-being. Pepsodent’s campaign forms part of its ongoing efforts to educate children and communities on preventive dental care.
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