Rite Foods’ Sausage Brands Excite Consumers With New Campaign

Rite Foods Limited has again thrilled consumers to exciting and refreshing experiences through its ‘Unleash The Bull 2.0’ campaign in Lagos.

‘Unleash The Bull 2.0’ is the second edition of its ‘Unleash The Bull’ campaign, a digital campaign activated by the company’s market-leading sausage brands, Rite Spicy and Bigi Beef sausage rolls, to engage online consumers through a call-to-action that allows them to interact with the brand and get selected for an adventurous offline experience that recharges them to unleash their bulls while having fun.

Online consumers were asked to post a short note about their favourite adventures with a picture of them eating Bigi Beef or Rite Spicy Sausage Rolls on their social media wall, and then tag @ritefoodsng and 5 adventurous friends. 20 consumers were randomly selected as winners.

Rite Foods Limited is Nigeria’s main consumer-centric company and makers of leading refreshing soft drinks, fruit drinks, energy drink and tasty sausage rolls.

Digital marketing lead, Rite Foods Limited, Olawale Odenusi, said, the consumers remain at the heart of the company’s operations, hence, it is committed to ensuring it stimulates exciting experiences in the hearts of consumers nationwide to always keep them glued to its arrays of refreshing and recharging products.

“As the consumer-centric company that we are, we are poised to create activities and experiences to keep our consumers all over the country engaged and excited about our numerous brands, and to keep them constantly delighted by enjoying and having fun the Rite way,” he stated.

Rite and Bigi sausages took the 20 consumers on an all-expense paid full-day refreshing experience to OMU Resort in Lagos where the consumers unleashed their bulls and were treated to different fun games and team bonding activities like tug of war, unknotting games, sack race, group plank-walk, block walk, mission impossible, pass the ring, matchmaking, spoon & egg race and balk walk.

Opatoro Damilola, one of the consumers from Osun State, who was selected on Instagram, applauded Rite Foods Limited and its sausage brands for putting its consumers first and giving her the opportunity to experience the fun of a lifetime.

Mustapha, a consumer from Ilorin, who was selected on Twitter, said the experience has given him an opportunity to experience the on-the-go sausage brands that quickly fix hunger and recharge consumers’ belle for maximum fun. ‘This is one of those fun moments you cannot forget in a hurry,’ he echoed.With the Rite and Bigi Sausage Rolls, which comprise three brands, consumers eat the Rite way and enjoy ultimate satisfaction when they recharge with the great tasty products giving them the required energy to unleash their bulls in any situation.