Rite Foods To Engage Consumers During Lent, Ramadan

Rite Foods Limited, Nigeria’s leading food and beverage company, has reiterated the company’s commitment to forging stronger ties with consumers through special engagement, particularly during important cultural and religious periods.

The Company has extended heartfelt greetings to Muslim and Christian faithful as they commence the sacred month of Ramadan and Lent.

With wishes of peace, reflection, and spiritual fulfillment, the Company celebrates this important period of fasting, prayer, and acts of compassion, in accordance with the fourth pillar of Islam.

Rite Foods reaffirms its commitment to identifying with the Muslim and Christian community throughout the fasting period. The company continues to offer a refreshing range of high-quality products, championing the values of peace, unity, and communal harmony that are the essence of Ramadan.

The Company’s Managing Director, Seleem Adegunwa, sends warm Ramadan greetings to the Muslim community, hoping for a spiritually rewarding season filled with prayer and reflection.

He also emphasizes the importance of a prosperous nation and the role of shared values in building stronger communities.

“Ramadan is a time of deep reflection, sacrifice, and unity,” Adegunwa said. “At Rite Foods, we are honored to stand alongside the Muslim faithful, providing them with refreshing, nourishing products that enhance the special moments of togetherness as families break their fast.”

Adegunwa highlighted the company’s diverse and award-winning portfolio, which includes the 13 variants of Bigi Carbonated Soft Drinks, premium Bigi Table Water, the refreshing Sosa Fruit Drink with five variants, the popular Fearless Energy Drinks, and the delicious Rite Spicy Beef, Bigi Beef, and Bigi Flex Sausage Rolls. These offerings are specifically crafted to meet the needs of consumers during Ramadan, providing nourishment and refreshment throughout the month.

Echoing Adegunwa’s sentiments, Ekuma Eze, Rite Foods’ Head of Corporate Affairs and Sustainability, reiterated the company’s commitment to forging stronger ties with consumers through special engagement, particularly during important cultural and religious periods.

“Rite Foods will continue to stand by its consumers, celebrating significant occasions like Ramadan and offering products that meet the highest quality standards,” Eze said. “We are dedicated to delivering the nourishment and refreshment needed after the rigours of daily fasting, all while enriching lives with our innovations.”

As Ramadan progresses, Rite Foods remains steadfast in its mission to be a trusted partner to Nigerian consumers, delivering premium products, groundbreaking innovation, and consistent refreshment. The company also continues to celebrate shared values that unite the people and promote national unity.