SanlamAllianz To Spark Creativity, Financial Confidence Among Teens

SanlamAllianz Nigeria has launched its inaugural Essay and Storytelling Competition for young Nigerians aged 10–16 years.

The competition goes beyond traditional writing contests, it leverages gamification and storytelling as tools for engagement, encouraging young minds to imagine bold futures while reinforcing values such as discipline, confidence, and purpose.

In partnership with AfricaComicade, the competition invites entries in the form of creative essays or short stories, giving children across the country the chance to showcase their imagination, voice, and originality. Winners stand a chance to receive cash prizes of up to

N200,000, branded gift packs, and national recognition.

“At SanlamAllianz, we believe confidence starts early, with how young people are encouraged to dream, tell their stories, and believe in their voice.

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“This competition isn’t just about essays. It’s about empowerment. It’s about using writing and storytelling as a gamified entry point into bigger life conversations, about purpose, financial literacy, and imagination,” said the head, Strategy, Marketing and Customer Relations, Chris Ekwonwa.

The competition is also part of SanlamAllianz’s broader kids and youth engagement strategy, which seeks to make financial education more accessible, exciting, and relevant to young Africans.

Gamified challenges, creative prompts, and digital badges will be used to keep participants engaged throughout the competition period.

Participants can submit entries by visiting the competition portal https://bit.ly/SACOMP while the deadline for submissions is August 17, 2025.

With a legacy rooted in trust and transformation, SanlamAllianz continues to champion initiatives that merge innovation with social impact, building not just insurance coverage, but a culture of confidence for generations to come.