Sporting Lagos Football Club has announced a new partnership with the antiperspirant brand Rexona, becoming their official jersey partner for the remainder of the 2025 season.
The partnership will see Rexona’s logo featured on both home and away jerseys, marking a new chapter for the club as they strive to elevate football performance and culture in Nigeria.
The club stated that the collaboration unites two brands dedicated to peak performance. As Sporting Lagos continues its push for promotion, Rexona’s presence on the pitch symbolises the club’s commitment to maintaining high-intensity, fresh performances throughout every match.
Olamide Adeyemo, head of commercial at Sporting Lagos, described the partnership as “special,” noting that Rexona has been part of the Sporting Lagos family even before this collaboration, participating in fan events and truly understanding the club’s mission of building community through football.
“It’s a perfect match because both our brands recognise that peak performance and staying fresh are crucial, whether you’re on the pitch or in the stands. We can’t wait to bring more exciting experiences to our fans together.”
The new Rexona-branded jerseys will debut at Sporting Lagos’ next home fixture against ABS FC on Sunday, 2nd February, where fans can witness firsthand how the club stays fresh and focused through intense 90-minute performances in an electrifying atmosphere. The jerseys will be available for purchase through the club’s official channels and at the stadium.
This partnership reinforces Sporting Lagos’ commitment to building meaningful relationships with brands that share their vision for excellence in Nigerian football. As the club continues its mission to create a lasting football ecosystem, this collaboration with Rexona demonstrates how strategic partnerships can enhance both performance and fan experience.
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