Stanbic IBTC Bank has unveiled a nationwide conversation, which aims to acknowledge the resilience and achievements of Nigerian business owners, even in the face of adversity.
The campaign, ‘There is Possible, Then There is More’ is anchored by a compelling open letter addressed to Nigeria’s CEOs, challenging business leaders and innovators to push beyond current limits. It encourages a mindset of amplified possibilities, sustained growth, and transformative partnerships, with Stanbic IBTC Bank positioned as a crucial enabler.
The campaign officially debuted with a striking teaser titled ‘An Open Letter to All CEOs’ across key digital platforms, digital out-of-home screens, and social media.
The Open Letter to CEOs is more than just an advertising initiative; it serves as a genuine call to action. In it, Stanbic IBTC Bank recognises the resilience and accomplishments of Nigerian business owners despite challenges.
Speaking about the campaign, executive director of Business and Commercial Banking at Stanbic IBTC Bank, Remy Osuagwu, stated, “as a bank, our mission is not only to meet the financing needs of Nigerian CEOs but also to inspire them to reach for more. We understand the challenges they face and the aspirations they hold, and we are equipped to support their ambitions, helping them achieve exponential growth.”
Osuagwu emphasised the significance of fostering lasting partnerships, explaining that “this campaign demonstrates our commitment to being more than just a bank; we aspire to be the partner that propels our customers beyond their goals.”
He added, “we empower our clients with the tools and resources necessary for success by promoting collaboration and mutual growth. This proactive approach underscores our dedication to supporting business leaders and inspiring them to dream bigger and achieve greater heights in their respective industries.”
Overall, Stanbic IBTC Bank’s vision reflects a profound understanding of the crucial role that financial institutions play in the broader economic ecosystem—one where banks act as catalysts for growth and achievement.
From trade financing to investment advice, and capacity development to transactional banking, Stanbic IBTC Bank offers a suite of solutions tailored to meet the evolving needs of today’s CEOs, ranging from start-ups and SMEs to established corporations and multinationals.
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