Tech Firm Pushes For Simpler, Secure Digital Investment Experience

A Nigerian fintech company, Parthian Technologies, has called for more simplified and accessible digital investment systems to enable more Nigerians build wealth with ease, even as it unveiled upgrades to its investment platform.

The chief executive officer of the company, Tobi Olusoga, made the call in Lagos during the launch of the new experience on the firm’s investment platform, I-invest, which now features enhanced usability, stronger security architecture and broader investment options.

Olusoga said the goal behind the platform remains to remove the complexity traditionally associated with investing and make wealth creation more accessible to everyday Nigerians, regardless of background or financial status.

According to her, many Nigerians still perceive investment as complicated and reserved for a privileged few, stressing that technology should be used to break down those barriers rather than reinforce them.

“The problem we started to solve remains exactly the same—to make investing easier every day for Nigerians,” she said.

She explained that even individuals with financial expertise still experience unnecessary friction in the traditional investment process, which often involves paperwork, delays and reliance on intermediaries.

“Building wealth does not have to be this hard, and most importantly, it shouldn’t be based on who you know,” she said.

Olusoga noted that the I-invest platform, which initially focused on treasury bills, has now evolved into a broader investment ecosystem offering access to equities, fixed income instruments, mutual funds, savings products and other financial tools.

She added that the newly upgraded app was developed in response to changing customer expectations and the increasing demand for faster, more intuitive digital financial services.

The platform, she said, is now “faster, simpler and built for the future.”

Speaking on new features, Product Lead at I-invest, Jennifer Omame, said the company has strengthened security on the platform with the introduction of transaction PINs for sensitive activities such as withdrawals.

“What that means is that even if someone gains access to your password, they still cannot carry out sensitive transactions on your account,” she explained.

Omame added that users can now personalise their experience through dashboard customisation, including light and dark mode options and control over homepage displays.

She also disclosed the introduction of Asset-Backed Loans, allowing users to borrow against their investment portfolios without liquidating their assets.

“It means users can now borrow against either their fixed-income portfolio or their equity holdings on the app,” she said.

According to her, the feature allows investors to access liquidity while still maintaining exposure to potential market gains.

Omame further noted that Exchange Traded Funds (ETFs) have also been added to the platform to provide users with more diversified and relatively lower-risk investment options.

On the technology side, chief technology officer at Parthian Technologies, Kole Kuyoro, said security and reliability were central to the platform’s redesign.

He explained that the system was rebuilt to ensure stronger encryption, uninterrupted access and improved protection of customer data.

“Security was not an afterthought. It was built into every layer of the platform,” he said.

Kuyoro added that the company remains committed to continuous innovation to meet evolving customer needs and strengthen trust in digital financial services in Nigeria.