Terra Cube Wins ADVAN’s Brand Of the Year Award

Terra Cube has emerged as a winner at the 2026 awards organised by the Advertisers Association of Nigeria (ADVAN), clinching the coveted Brand of the Year title.

The ADVAN Marketing Excellence Awards recognise brands that demonstrate outstanding strategy, creativity, execution, and measurable impact in Nigeria’s marketing industry.

According to the brand, Terra Cube’s recognition has risen steadily over the past few years. “The brand won Campaign of the Year at the 2023 edition of the awards, and has since strengthened its market position through sustained, insight-driven marketing initiatives.

“The seasoning brand has maintained strong visibility across multiple platforms, including traditional and digital media, as well as on-ground activations. It has also been integrated into popular culture, including a prominent presence in the 2025 edition of Big Brother Naija.

A major driver of its growth has been its “Unwrap Joy, Unleash Taste” campaign, anchored by brand ambassador Chioma Chukwuka. The campaign combined storytelling, media exposure, and grassroots engagement to boost consumer connection and brand recall,” the brand noted in a statement.

Speaking on the award, ADVAN Chief Executive Officer, Ediri Ose-Ediale, said Terra Cube’s recognition reflects sustained marketing excellence, noting its progression from Campaign of the Year in 2023 to Brand of the Year in 2026.

Also commenting, Chief Marketing Officer at TGI Group, Probal Bhattacharya, said the award underscores the company’s consistent brand strategy, execution, and investment across multiple consumer touchpoints.

He added that the recognition reflects the support of partners and consumers who have contributed to the brand’s growth.

Terra Cube said it will continue to focus on expanding its reach and deepening consumer engagement as it builds on its current