Statistics from the LEADERSHIP Annual Conference and Awards show a growing interest in the company’s promotional campaign among global business leaders, the primary readers of the Financial Times.
Analytics released at the end of February showed 16,944 impressions with an in-view rate of 76.18 percent. Impressions in the UK/US/Canada from the second week in February until the end of that month were 8,544. Impressions are a key metric for evaluating the reach and visibility of digital marketing campaigns. It tracks visibility and potential “eyeballs.”
The data showed that the promotion grossed 10,897 unique users in three weeks, a metric measuring audience size, reach, and marketing effectiveness.
Among top business leaders to be awarded at this year’s event, which also marks LEADERSHIP’s 20th anniversary, is Africa’s richest man and founder of the Dangote Refinery, Alhaji Aliko Dangote, the Person of the Year.
Other recipients are the Banker of the Year, Group Managing Director and Chief Executive Officer of Zenith Bank, Dame Adaora Umeoji; Business Person of the Year, and founder/CEO of Aiteo, Mr. Benedict Peters; and the Oil and Gas Local Content Champion of the Year, ARCO Engineering.
Other business and financial sector recipients are the Most Innovative Bank of the Year, The Alternative Bank; and Fintech Company of the Year, OPay, among others.
Outstanding politicians and public servants will also receive awards at the event, which is scheduled for Tuesday, April 8, 2025, at the Old Banquet Hall of the Presidential Villa, Abuja.
The special guest of honour, Vice President Kashim Shettima, has also agreed to give the keynote on the challenges and opportunities of fiscal federalism.
Financial Times is the world’s leading financial and business newspaper, patronised by a niche audience.
LEADERSHIP said CEOs and top managerial positions who read and advertise in the FT in the US, UK, Canada, Nigeria, Ghana, and South Africa have an excellent opportunity to engage with its promotions on the global platform.
The campaign also covers Egypt, Algeria, the UAE, Saudi Arabia, Kenya, and Ethiopia.
Over 35,000 Financial Times subscribers in any of these countries can click on the banner ad to visit the LEADERSHIP Conference and Awards website.
The highest impressions so far are from the UK, the US, and Africa. The campaign is still running in the Financial Times.
In a statement, the Senior Vice Chairman/Editor-in-Chief, Azu Ishiekwene, said on Monday, “This is a clear indication of the global nature that the Conference and Awards have become.”
