In a move that is set to redefine the face of broadcasting in Nigeria, TVC Communications has unveiled the country’s first set of Artificial Intelligence (AI) news anchors.
The media company made this known in a press release on Wednesday night.
This groundbreaking innovation, spearheaded by its flagship brand TVC News, introduces AI-driven bulletins in English, Yoruba, Hausa, Igbo, and Pidgin.
The move positions TVC Communications at the forefront of tech-driven journalism in Africa, as it aims to bridge linguistic gaps across Nigeria’s diverse population of over 240 million people.
According to the media company, the development aligns with its strategic goal of expanding coverage and delivering news in languages familiar to its wide-ranging audience. It, however, noted that the AI anchors were designed to complement the work of human journalists, not replace them.
“We are excited to be at the forefront of this innovation in Nigeria’s broadcast industry,” said the Chief Executive Officer of TVC Communications, Victoria Ajayi. “Our AI news anchors will enable us to take our news coverage to the next level as we showcase our commitment to leveraging technology to drive growth using innovation.”
Ajayi emphasised that the integration of AI is a support mechanism for human talent within the organisation, which she described as a “constellation of seasoned professionals.”
While the introduction of AI in media has sparked concerns globally ranging from misinformation to deep fakes, TVC Communications assured the public that proactive steps were already in place to mitigate such risks. These include watermarking of AI-generated content and implementing robust verification processes.
“Our commitment is to continue to raise the standard and maintain the highest sense of integrity, professionalism, and the assurance to our audience that we will always take proactive steps to mitigate the risks that these challenges may pose,” the company stated.
The organisation also noted that all AI-delivered content will be thoroughly reviewed and approved by a team of trained journalists and editors, in full compliance with the Nigerian Broadcasting Code.
Editorial oversight, the company added, will ensure that AI-generated content maintains accuracy, balance, neutrality, and cultural sensitivity. The fusion of technology and journalism, TVC believes, marks a leap toward the future of news broadcasting on the continent.
