Yuletide: Bethesda School Of Blind Gets Nomination From Brands

Bethesda School of the Blind was nominated by several brands as the most-mentioned destination to share goodwill during the festive season, as brand communities took to digital platforms over festive charity outreach.

This followed strong consumer participation where Bethesda School of the Blind emerged as the most-mentioned destination, reflecting Power Oil’s emphasis on allowing public voices to shape its community outreach.

Following the massive nomination, Power Oil took its campaign of ‘Powering Love and Sharing Joy initiative’ beyond online engagement with a visit to the school following strong consumer participation across social media platforms.

The initiative was launched as a digital call for Nigerians to nominate communities where the brand could share goodwill during the festive season.

Bethesda School of the Blind emerged as the most-mentioned destination, reflecting Power Oil’s emphasis on allowing public voices to shape its community outreach.

The visit aligned with the company’s 2025 theme, “Certified Healthy. Be Certified Fit,” which Power Oil described as marking a “Certified Christmas.”

A major highlight of the event was the school’s end-of-year talent showcase, sponsored by Power Oil. Students performed songs and stage acts, drawing applause from attendees and underscoring the message that talent and potential are not defined by physical limitations.