7Up Joins Forces With Access Bank Lagos City Marathon

With just a fortnight remaining until the 11th Access Bank Lagos City Marathon (ABLCM), anticipation is reaching fever pitch as prominent bottling company, 7Up, confirms its involvement in Africa’s largest road race. This partnership injects fresh vitality into an already electrifying marathon atmosphere.

7Up’s participation further solidifies the impressive roster of major brands aligning with the marathon, highlighting the event’s status as a World Athletics Gold Label race and one of the continent’s most influential sporting spectacles.

The 2026 edition boasts the backing of an outstanding array of partners, including headline sponsor Access Bank, the Lagos State Government, 7Up, Kia Motors, Power Oil, Brila FM, the Athletics Federation of Nigeria (AFN), Unilever, Eko Atlantic, Aquafina, Salonpas, Joy, Rexona, Easy Tipping, Robb, Greenlife Pharmaceuticals, and Morning Fresh, among others.

As race day draws nearer, brands are actively vying for association with the marathon, attracted by its established credibility, vast reach, consistent delivery, and unparalleled visibility.

Beyond the elite competition, the Access Bank Lagos City Marathon provides partners with access to tens of thousands of runners, millions of spectators, and extensive local and international media coverage, making it a prime platform for marketing and engagement.

The marathon’s consistent execution, robust organisational framework, and alignment with values such as health, fitness, urban development, youth involvement, and global excellence have cemented its reputation as a reliable brand for corporate collaborations.

Its influence also extends beyond sports, stimulating economic activity across transport, hospitality, retail, and small businesses, whilst simultaneously bolstering Lagos’ image as a flourishing global city.

Organised by Nilayo Sports Management, the Access Bank Lagos City Marathon has evolved into a benchmark event on the international marathon calendar, lauded for its professionalism, stringent safety standards, and ability to deliver substantial value for athletes, sponsors, and host communities alike.