Terra’s ‘Unwrap Joy, Unleash Taste’ Campaign Targets Households

Consumers have said that in a world where convenience often overshadows creativity, Terra Seasoning Cube’s ‘Unwrap Joy, Unleash Taste’ Campaign message has effectively struck a chord with them.

In separate interviews, they commended the campaign. According to an Instagram user, Kanto Phillippa, “It’s about time we went back to good and quality advert. Yes, your call to action worked. I have been using Terra Cube since I came across the advert, the message was clear and the seasoning is the best I have ever used”.

Another Instagram user, Angelicagnes1, said, “This is a Masterpiece!!! Very brilliant advert. With Terra Cube, you don’t need to stress to make a scrumptious meal!!! I use it for my Jollof and it banged”.

A celebrity caterer, Mrs. Funmi Kujore, said it is evident that Terra Cube has inspired her hitherto uninspiring cooking experience. She has now struck gold as she gains pleasure and culinary fulfilment with every Terra Cube she sprinkles into her hot, sizzling pot of soup.

Her views align with those expressed by Probal Bhattacharya, Chief Marketing Officer, TGI Group who says that the ‘Unwrap Joy, Unleash Taste’ campaign was conceived to take the drudgery out of cooking and make it much more exciting – an experience that empowers creativity and experimentation leading to joy delivered through tasty meals. 

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“In an environment that can take a lot out of people, great-tasting food serves the role of providing the much-needed form of joy which is the essence of Terra Cube. Cooking meals should not be mundane, so we encourage consumers to experience the joy of cooking tasteful meals with Terra Cube,” he said.