International Breweries Plc has appointed Nicholas Kade as the new managing director of the Company, effective March 1, 2026.
The company secretary/general counsel, Temitope Oluwatosin, who made this known, stated that this follows the resignation of Carlos Coutino, the managing director, effective March 1, 2026.
The company said, “Carlos Coutino joined the Company in 2018 as the national sales/trade marketing director and played a critical role in guiding the organisation through some of its most pivotal periods.
“Rising rapidly through the commercial function, he was appointed as the managing director and business unit president on January 1, 2023, a role in which his impact became especially profound.”
It added that “under his leadership, the Company recorded its highest ever sales volume and market share and achieved profitability after about six years of the business’s restructuring. He also became the Business Unit President to attain the highest employee engagement score in the country, underscoring a leadership style rooted in inclusion, trust, and performance.”
International Breweries noted that “beyond commercial achievements, Coutino led the reshaping of AB InBev’s digital landscape in Nigeria by championing a best-in-class digital product developed with exceptional local talent, an innovation that has since been successfully scaled across six countries and stands as a lasting testament to his vision and influence.”
It said, the Board is grateful for Coutino’s outstanding performance as he transits to another leadership role within the ABInBev business and wishes him the best in his future endeavors.
According to the Company, before Kade’s appointment as the new managing director, he served as the sales director of International Breweries, responsible for national sales strategy, commercial execution, and performance delivery in a high-growth, complex market.
“Kade is a senior commercial leader with over 15 years’ experience driving growth and transformation across Africa. He possesses a bachelor’s degree in business management, an honors degree in business management, and a Masters of Commerce (with Distinction), all from Stellenbosch University; complemented by a Postgraduate Programme in Business from GIBS Business School, University of Pretoria.
“Kade joined the parent company of International Breweries, Anheuser-Busch InBev through a highly competitive Graduate Management Trainee programme, providing a strong foundation in end-to-end commercial leadership.
“He progressed through multiple commercial director roles in South Africa, with accountability for sales strategy, revenue growth, route-to-market execution, and leadership of large, diverse teams across regions. He has a track record of leading customer experience transformations, implementing business enablement, and delivering sustainable commercial results.
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