Yivera Co Appoints Music Executive Dr. Wilson Joel To Board

A global music technology and digital distribution company, Yivera Co that is  focused on empowering independent artists and rights holders has appointed renowned music executive, Dr. Wilson Joel, to its Board of Directors as a Non-Executive Director.

The appointment marks a strategic move by the company as it prepares to roll out Yivera 2.0, aimed at strengthening its governance structure, expanding its global outlook and deepening its influence within the international music industry.

Dr. Joel, popularly known as music magnate, is a Nigerian-born, United States–based media entrepreneur and music business leader with over 20 years of international experience. He is internationally recognised as a “person of extraordinary ability” and is a member of the Recording Academy GRAMMY as well as a senior member of the South African Music Rights Organisation (SAMRO).

He is widely respected for his creative and executive leadership, having served for nine years as Music Director of House on the Rock’s The Experience Lagos, widely regarded as the largest gospel concert in the world.

In his new role, Dr. Joel is expected to provide strategic direction and independent oversight to Yivera’s management, contribute to board deliberations, ensure adherence to global governance and compliance standards, and support the company’s growth through his extensive international network. He will also play a key role in championing fairness, transparency and improved compensation for African creators in the global music ecosystem.

Announcing the appointment, Yivera’s Chief Executive Officer, Martins Okonkwo, described it as a major milestone.

“Dr. Wilson Joel’s experience with global institutions such as Universal Music Group and Sony Music, combined with his creative work reaching over 40 million listeners worldwide, brings exceptional depth to our Board as we expand across Africa, North America and beyond,” he said.

Dr. Joel’s portfolio spans music production, film scoring and live concert direction. He has contributed to Nollywood productions such as Tango with Me and Hakkunde, and produced the Nigerian National Anthem for EbonyLife Television.

His honours include a Doctor of Philosophy (Honoris Causa) in Music and Management and multiple industry awards.
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‎Yivera provides global digital distribution, rights management, publishing administration and royalty collection services, ensuring creators retain control, visibility and fair compensation for their work.