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5alive Launches New Flavours, Vibrant Experiences for Nigerians

Kingsley Okoh by Kingsley Okoh
5 months ago
in Business
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5alive, one of Nigeria’s most loved juice brands, has unveiled an exciting portfolio refresh; introducing new flavours to connect with the country’s most expressive generation.

This expansion includes the launch of Mango and Cocopine flavours, reflecting 5alive’s commitment to evolving with consumer tastes and engagement while staying true to its promise to deliver vibrant, delicious refreshment.

For over a decade, 5Alive has been synonymous with flavourful juice offerings, and with these additions, the brand is inviting Nigerians to explore bold taste adventures that complement every mood and moment. Each product – from the refreshing notes of Mango to the exotic fusion of Cocopine – is created to inspire authentic expression. These innovations are anchored on 5alive’s rallying call to “Loud It” — encouraging Nigerians to embrace individuality, celebrate life’s highs (and lows) with unfiltered passion, and curate memorable moments fueled by joy.

By evolving its portfolio, 5alive continues to serve experiences that reflect the country’s bold, creative spirit and inspire Nigerians with the joy of being filled with life.

Senior director, Frontline Marketing, Nigeria at Coca-Cola, Yusuf Murtala, said: “The expansion of 5alive’s brand portfolio with new flavours, Mango and Cocopine, demonstrates our commitment to constant innovation and consumer relevance.

 

We’re broadening our offerings to meet evolving tastes while reinforcing 5alive’s position as a vibrant, trusted brand that inspires authentic expression and brings refreshment to every moment.”

 

Manager, Frontline Marketing, Nigeria at Coca-Cola, Temitayo Ogunleye, added: “These are more than just exciting new flavours; they are an extension of our consumers’ lives and moods. We are inspired by our consumers’ energy, and with the introduction of these new products, we aim to provide taste experiences that are just as dynamic, bold, and expressive as theirs.”

 

The new 5Alive Mango will be available in Lagos to deliver everyday refreshments with a bold taste, while consumers in Port Harcourt can enjoy the tropical delight of 5Alive Cocopine.

 

 

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Kingsley Okoh

Kingsley Okoh

Kingsley Okoh is a Business Reporter with Leadership Newspaper and a graduate of Delta State University, where he earned a B.Sc. in Sociology. He specialises in SMEs, real estate, and FMCG brands, and is known for exclusive business reports, compelling human-interest stories, and in-depth features that track emerging industry trends and market dynamics.

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