Bulgari Endorses Pop Star Dua Lipa As Global Brand Ambassador

The luxury Italian fashion brand Bulgari has named English singer and songwriter Dua Lipa as its latest global brand ambassador, joining the ranks of fellow house ambassadors such as Anne Hathaway, Priyanka Chopra Jonas, Zendaya, Damiano David, Liu Yifei, Kim Ji-won, and Blackpink superstar Lisa.

“Dua Lipa embodies a contemporary vision of empowerment and freedom that deeply resonates with Bulgari’s values,” Bulgari’s Chief Executive Officer (CEO), Laura Burdese, remarked.

Adding that Lipa is a strong, authentic voice who redefines success and, through her artistry and confidence, encourages women globally to embrace their inner strength.

The three-time Grammy Award winner has said in a statement that she finds it incredibly special to work alongside an iconic brand like Buglari. “… I’m thrilled to be part of a house that embodies confidence, creativity and modern femininity.” The ‘Levitating’ singer, also added that the luxury Jewelry brand’s pieces always add the perfect finishing touch, “transforming a look into a real moment.”

She shared the news of her joining the brand with her 88.7 million Instagram followers.

This endorsement comes after the release of her latest album, Radical Optimism, and the 2025 world tour supporting it.

Bulgari was founded in 1884 and is widely recognised for its jewellery, fragrances, accessories, and leather goods. The French luxury group, LVMH acquired the fashion brand in 2011.