The chief corporate communications officer of the Nigerian National Petroleum Company Limited (NNPC), Femi Soneye, has been named Triangle International’s Image Maker of the Year.
The organisation, while announcing Soneye’s emergence, noted that since his appointment in October 2023, Soneye has revolutionised NNPC’s communication strategy, enhancing its public image through innovative media strategies and stakeholder engagement.
“Soneye embarked on a mission to overhaul NNPC’s communication framework. He introduced innovative media strategies and prioritised meaningful stakeholder engagement, seamlessly integrating modern technology with traditional relationship-building. Under his guidance, NNPC’s digital footprint has expanded significantly, leveraging social media platforms for real-time public interaction and fostering a more relatable corporate persona.
”Soneye’s expertise in media relations is evident in his proactive narrative management concerning NNPC.
A notable instance is his adept handling of the Port Harcourt Refinery rehabilitation narrative. By facilitating media access to the refinery’s mechanical completion in December 2023, he transformed a potential public relations challenge into a testament to NNPCL’s dedication to progress and transparency,” the group noted, adding that the initiative not only dispelled rumours but also reinforced public trust in the company’s operations.
“He has expanded NNPC’s digital presence, leveraging social media for real-time interaction and fostering a more relatable corporate persona.
Soneye’s proactive approach has transformed potential PR challenges into successes, such as the Port Harcourt Refinery rehabilitation narrative.
The group also noted that Soneye’s efforts have bolstered NNPC’s international stature, attracting new partnerships and recognition, including the NIPR’s Distinguished Spokesperson Award in March 2024.
